Doing things right

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By Carolyn Risner

Iee^have put out just about 38 newspapers since May. That’s 38 weeks and if compared to the gestational cycle of a normal woman, it would mean Iee^would be close to delivery.

That’s a deadline that most people anticipate with joy.

It’s probably the only deadline people actually enjoy.

For most of us deadlines are dreaded. One thing is for sure: we all have them.

Whether you are a stay-at-home mom who oversees the children getting ready for school (first bell is a deadline), a farmer who sows and reaps (timing is a deadline) or a banker who forecloses (how many deadlines were missed?), doing things on schedule are part of life.

A newspaper has many deadlines each day.

There’s a classified deadline, an advertising deadline, a news deadline, a layout deadline and a print deadline.

When you’re in a small staffed office, as we are in Williston, you realize that your deadlines are crucial the the 22-plus people who are waiting on you at the press plant in Chiefland.

Here it’s a trickle down effect and every time one department misses a deadline, it adds 30 minutes to the delay.

So if three departments miss deadline, by the time it gets to pre-press, that person is already an hour and a half behind and will add 30 more minutes to the delay.

Iee^hate missing deadline.

I work extra hard and late hours so Iee^am on time so I don’t put other people out. Iee^don’t want to be responsible for someone else having to work harder and longer because I didn’t plan.

With 2010 only a week old, it seems like the right time to let you, our readers, know a little more about how the paper reaches you each week and what you can do to ensure that it does.

That starts with deadlines.

Editorial deadlines–those news briefs you e-mail or fax or bring in–will be strictly enforced in the new year. Anything written or submitted by readers must be in the office of the Williston Pioneer by 5 p.m. Monday, excepting holidays. Obituaries, and obituaries only, will be accepted until 10 a.m. Tuesday. After that they will go on the Web site but will not appear in the newspaper.

There is a reason behind that but first meet our staff and correspondents.

• Ada Lang is our office coordinator. She works every day except Wednesday and is responsible for selling classified ads, subscriptions and legals.

• Chris Festo is our graphic designer. He creates the display, or boxed ads, that you see. He also doubles as a photographer when his schedule allows.

• Lieah Zullo is our advertising account representative–she sells ads. All kinds of ads. Businesses, industries, birthdays, memoriams. Lieah is on the road a lot. She has to be to sell ads and make money. She does paperwork in the office, she checks messages but she’s out more than she’s in.

• Steve Jarboe is a non-staff writer who covers Williston High School sports.

• Pat Hibbs is a non-staff writer who attends and reports on Williston City Council and CRA.

• Me, Carolyn Risner Ten Broeck, your editor. I am on the only writer in the building. I also take pictures, cover events, type what you bring in, format what you e-mail and layout the newspaper.

Chris and I share responsibility for proofreading the paper. That’s right. There is no proofreader. We try to catch all the mistakes but truthfully, when you’ve looked at a story three or four times, you don’t always see the obvious.

The Williston Pioneer depends on our sister papers’ reporters for county government and education coverage but as the Chiefland Citizen and the Cedar Key Beacon have their own newspapers, we can’t rely on their staffs for much else.

Iee^try to get to as many events as I am asked–and even a few where I am not invited–but I can’t be everywhere.

In 2010, I ask that you give me a week’s notice if you need an event covered.

By e-mailing or calling me, I will be able to schedule it and if I can’t make it, I can tell you right away.

What to do if there is no reporter handy?

The community is the eyes and ears of any newspaper, so we ask that you take photos and submit them along with the facts of what happened. We can work with you to make it a story and if you need help, we’re there.

If you don’t know it by now, the number of stories in any newspaper is based on the amount of advertising for that week.

If there are many ads, there are many pages. Fewer ads, less pages.

I try to get all upcoming events in the paper that week.

If it’s something that has already happened, it will most likely run within two weeks.

When we tell you “as space is available” we mean it. Nothing personal.

E-mail, fax or bring it in?

As our fillers state: E-mail is best.


I am the world’s worst typist and if you e-mail something, Iee^just copy and paste thereby lessening any chance of misspelling names or tranposing dates.

E-mail. Forever. editor@willistonpioneer.com.

And please, if you are using the newest version of Microsoft Word, save it down to an older version or copy it in the body of the e-mail. We cannot open documents with the extension .docx.

Photos? Make sure they have a .jpg extension with a high resolution and size. At least 150 resolution, or dpi, and a minimum of 4x6 inches.

Too often people e-mail thumbnail photos with a resolution of 72 and there is no magic I can work on them to make them better.

I realize this is a lot to digest in one sitting, so next week all of this will be condensed and in a box on this page so you can clip and save.

The Williston Pioneer is your newspaper. It belongs to the community and its content is only as good as you make it, either by submitting content or advising us when something is happening.

We are committed to great customer service. Hopefully these ideas will help you help us.

Questions? Give me a call or send an e-mail.

2010 will be a banner year when we work together to get the news to you.

And don’t forget those deadlines.